Twitter marketing four steps

As one of the main media of SNS, Twitter is the main form of sending 140 words of tweet. It is the originator of China Weibo. It has real-time and timeliness. You can quickly import a large amount of traffic for your foreign trade online store by doing Twitter. But in the vast amount of information, how can cross-border e-commerce sellers get the most exposure of their information, how to attract fans' attention.

What are the steps in Twitter marketing?

Use the Twitter Share button: Add a Twitter share button to your website, not only to want customers to share your website products, content to their own Twitter, but more importantly, each time a website updates its own product, an article, we ourselves Share the updated content on your Twitter, let the people who follow you know the updates of your website products and content; this will not only keep your website customers sticky, but also use Twitter to promote your website. The website adds external links from social networks.

Information writing for Twitter marketing

Use short, streamlined content and grab the hottest topics in your industry to publish your content; provide quality Twitter original content and avoid perfunctory treatment. Only by providing quality content can you get the attention and recommendation of everyone;

Celebrity effect for Twitter marketing

Twitter marketing can also attract fans by celebrity effect. You can use celebrities in foreign Twitter, such as ladygaga, to reply in the first time of her twitter release. There will be many people replying behind you. You will be in front and there will be many people watching. you. Every time you are in front, there will be many people follow you; interact with celebrities in the industry to get their attention to themselves;

Take advantage of Twitter's search capabilities

Now the internal search results of twitter are ranked according to time. As long as you are up to date, you will be ranked in front of relevant keywords, and will be updated around a keyword, you will be ranked in front of the twitter search. In addition, google search results begin to incorporate twitter results, in this case, as long as your twitter is the latest and contains keywords, before others do not update, you are in front of twitter, displayed on the google home page, Twitter represents real-time search , google will also take into account the results of real-time search;

Launch an event on Twitter

Of course, this kind of activity must first attract Twitter users and let them participate. However, in order to attract them, the most practical approach is to have a certain return. Of course, the material reward is the best.

Dell's Twitter marketing skills - from friends who know the answer

Dell Outlet faces a very common but annoying challenge. As an important division of this large, order-based computer company, DellOutlet undertook sales of refurbished equipment and other inventory that needed to be sold as soon as possible. The news must be transmitted as quickly as possible, but it cannot be spent on hiring an agent and advertising marketing activities. As a result, Outlet relies heavily on email marketing, search engine advertising, search engine optimization and affiliate links to drive traffic and drive sales. They are also constantly looking for new, cost-effective channels of communication.

Continuous dialogue

When company employee Ricardo Guerrero discovered Twitter at the 2007 SXSW conference, he thought he finally found a good channel for posting information, and other members of the team agreed. "We think, very good - this way the leadtime is very short and allows us to spread the information effectively," said Stefanie Nelson, Dell's DemandGeneration manager. "We started using it for one-way communication. The company was surprised when people started responding. They wanted to ask questions. They wanted to share their experiences, good or bad,” said Nelson in Austin. “We recognize that people are really talking to us. interest."

Increase awareness

So instead of just using Twitter to let people know about the sale, the company started thinking about how to use Twitter as a place to interact with customers and increase brand awareness. "When we responded to someone on Twitter, they were really excited and we also won the supporters." This does not mean that DellOutlet has given up on the sale. In fact, this company often publishes exclusive offers only on Twitter. They only post a few times a week, so they don't spam to followers, they also track URLs to measure which information is most appealing to followers.

Increase sales

Is the coupon useful? Very successful! Not only being picked up by the RT and by the coupon sites, it allowed the brand to spread and they also driven the sale. DellOutlet earned more than $3 million in revenue from Twitter messages. In addition, the department conducted an investigation and the results showed that the awareness of Outlet also increased. The increase is more than we dreamed. Said Nelson.

"Opening up with the e-commerce platform is a major trend in social media marketing. There are more fans and click-through rates than direct sales." Dell's Twitter will connect directly to Dell's e-commerce platform. Or the Dell area of Best Buy and other stores. Some e-commerce sites will give Twitter a certain share to encourage opener traffic interfaces to bring traffic to these e-commerce platforms. In contrast, domestic social media is currently unable to provide a back-end interface to conduct sales accounting with e-commerce websites, which hinders the development of social media marketing to some extent.

Connect with customers

Dell now has more than 80 Dell-owned Twitter accounts (including @dellhomeoffers for new systems), offering everything from videos on new technologies to promotions for Asia Pacific customers. They also encourage employees to have Twitter with more than 100 employee accounts. Dell uses many of these accounts (such as @StefanieAtDell) to provide customer service, which uses directmessages (Twitter's private messaging system) and contacts with customers who mention Dell on Twitter. (found through the Twitter search feature).

One thing Nelson learned is that when you start creating a new account on Twitter, it's wise to get in touch with your existing customer base. They are already interested in talking to you, and they will tell others. But no matter who is following you on Twitter, she said, "It's the key to provide meaningful information that people will be interested in."

Dunhuang network sellers use SNS marketing case

Dell Outlet faces a very common but annoying challenge. As an important division of this large, order-based computer company, DellOutlet undertook sales of refurbished equipment and other inventory that needed to be sold as soon as possible. The news must be transmitted as quickly as possible, but it cannot be spent on hiring an agent and advertising marketing activities. As a result, Outlet relies heavily on email marketing, search engine advertising, search engine optimization and affiliate links to drive traffic and drive sales. They are also constantly looking for new, cost-effective channels of communication.

Jack, the Chinese name Zheng Weiwei, from the Chaoshan area of Guangdong, just last November, he was a staff member of a traditional foreign trade company. After one year, he became a TOP seller in the 3C industry of Dunhuang. He said, "Traditional trade is mortal, and e-commerce is life in the future." He said, "To maintain good customers, the store will get up sooner or later." He said, "I don't welcome small orders. Big orders are my goal."

One year, from the zero to the TOP seller, must have their own unique gameplay. His specialty is the use of social networks for promotion, Facebook, Twitter and major overseas forums, where he often stays. Sometimes I put in a promotion fee of $10, and I can exchange 80,000 hits. He thinks this investment is very worthwhile. He said that with this traffic and clicks, he still has to worry about the business. In addition, he is also actively concerned about overseas related activity. For example, in 2015, the upcoming online game contest in Las Vegas, he thinks so, professional players have very high requirements for computer accessories, so the demand for products is large, and this is just a good time for him to sell products.